Indian fashion brands today


The fashion and lifestyle industry is doing really well in India. In the last decade, the disposable income of an average Indian has increased, because of which the spending on fashion and lifestyle products has increased significantly. With an increased demand, the Indian market has been flooded with a large number of brands dealing in fashion products.

Today, the number of fashion brands in India is so high that it is impossible to keep an exact count of the number of brands available. If you visit any shopping mall in a medium to large city in India, you will be greeted by showrooms of different fashion brands. If you are someone who is not loyal to one particular brand, you will definitely get confused about which showroom to enter. If you just go by the appearance of the showroom, you will be more confused than ever as almost all showrooms look highly appealing to the average customer.

Needless to say, the market of fashion apparel in India is marked by both Indian and international brands. The international brands do have a high appeal for the fashion conscious public as they fulfill one’s esteem needs. However, when it comes to quality, it is not right to assume that international brands are better than Indian fashion brands. In fact, these fashion brands can compete with the international brands in terms of quality and creativity, and can beat them in terms of value for money. So, if you are one of those people who has never tried apparel from fashion brands in India, you must try these clothes on the next time you go shopping.


Now, since there are a number of Indian fashion brands in the market, it is always wise to consult your friends about which is the best brand. Once you get the names, you can easily spot these brands in any shopping mall. If you do not want to roam around the shopping mall, looking for various brands, you always have the option to get into any multi brand retail store that is present in the shopping mall. These stores house the best leading brands in fashion and styling under the same roof. So, it becomes very easy for a shopper to search for the right item from amongst a large number of brands.

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