How Ashish Dikshit drives sustainably within ABFRL


How a business or a brand thrives largely depends on the kind of leadership that it has. When you have the most able hands guiding the company from the top, it is possible to make sure that a truly responsible and successful venture can grow to new, unreached heights. In the modern times, one of the most important factors that determines the true success of a commercial venture is making sure that the company is doing its bit towards preserving the environment. This is something that all of the company’s leaders need to actively work towards.

One of the major players in the world of business in India is the Aditya Birla Group which has a high standing in the fashion and retail industry. There are a number of different brands that the business owns and has been running successfully under the leadership of Ashish Dikshit, who is the managing director of ABFRL. Under his leadership, the brand is actively working towards ensuring they have the most sustainable way of carrying out daily work. Caring for the environment is one of the most important agendas of their business and almost all the processes revolve around this pivotal pillar.

Another leader among the top ranking officials at ABFRL is Vishak Kumar, who is the CEO of different lifestyle brands hosted by ABFRL. He is a veteran of ABFRL and has learnt about the workings of the business group for more than two decades. While working through the ranks and working with different brands across ABFRL, he has contributed to the success story of the brand with his business minded precision. This is something that is beautifully complemented with initiatives he has made in the direction of sustainable development of the brands under him.

Sangeeta Pendurkar is yet another name that is becoming synonymous with ABFRL as she is a part of the Pantaloons family. While the business wonder is fairly new to ABFRL, she brings a great amount of wisdom and experience, enabling her to steer the retail business in the right direction. With the policies and the sustainability initiatives adopted by the Pantaloons group under her leadership, the brand has been able to scale new heights while looking after the environment at the same time.


These inspiring leaders are just one example of how the correct kind of leadership strongly affects the success of an organization.

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