Styling India for tomorrow

How a business or a brand thrives largely depends on the kind of leadership that it has. When you have the most able hands guiding the company from the top, it is possible to make sure that a truly responsible and successful venture can grow to new, unreached heights. In the modern times, one of the most important factors that determines the true success of a commercial venture is making sure that the company is doing its bit towards preserving the environment. This is something that all of the company’s leaders need to actively work towards. One of the major players in the world of business in India is the Aditya Birla Group which has a high standing in the fashion and retail industry. There are a number of different brands that the business owns and has been running successfully under the leadership of Ashish Dikshit , who is the managing director of ABFRL. Under his leadership, the brand is actively working towards ensuring they have the most sustainable way of carrying out d...

While talking about fashion and styling, it is not natural for sustainability and the environment to enter the conversation. However, we live in times where it is important to make sure that the environment is included in all aspects of life. No matter what you do, it is essential to make sure that you maintain sensitivity towards the sustenance of the environment. There are different ways in which you can make sure that you do your part in looking after the natural resources, even if it is doing things like shopping from environment-friendly brands. One of the best ways to make sure that you are able to contribute towards maintaining the environment in a positive way is by shopping from brands that manufacture and market sustainable clothing India . While it is wise to shop for fabrics that are easily biodegradable, the simplest way to do your bit is to opt for the right brand. There are certain brands that make it a point to work in a responsible and environment-friendly manner...

In the current times, men's fashion is undergoing a wonderful phase. A large number of brands have entered the segment in the last few years and are bringing wonderful products into the market. At the same time, men are spending more on fashionable items. Today, you would hardly find a man who does not have a collection of fashionable clothing in his wardrobe. However, it has been observed that men are not as loyal to a fashion brand as women. This poses a challenge to the fashion brands operating in the market as they find it difficult to have a static customer base. This is the reason why a few men’s fashion brands have started focusing on innovation in their design instead of maintaining a fixed style which is the key to maintaining a strong customer base. Due to design innovation, these brands manage to venture into newer markets and keep their sales high. Although the habit of switching from one brand to another is not bad, one must be very careful while selecting ...

Mother Earth is blessing for all of us. What would we have done if we did not have clean air to breathe? What would we do if we did not have clean water to drink? How would we have survived, how would we have sustained? Today, people have begun to realise how blessed we are and that we should do everything in our capacity to save Mother Earth. We should only take what we need from the environment instead of taking things as per our greed. This awareness is being fostered and imbibed by many people these days, which is why people are using less plastic, are re-using products, are buying products that are not harmful to the environment and are wearing products that follow the philosophy of sustainable fashion. Sustainable clothing brands aim at making sure that the products do not impact the environment negatively. They want to make sure that people use products that help sustain the environment in the long run. This is why fashion brands have started using products which ...

Working towards the safety and the betterment of the environment is becoming more and more important with each passing day. As we move towards a highly developed and mechanized world, we are leaving behind a greater carbon footprint on the world. This is why it is important to do as much as we can to decrease the levels of pollution in the environment. Something as basic as caring about the way in which we flaunt fashion can have an impact on the pollution levels of the planet. One of the best ways to make sure that we are able to contribute to a healthy environment is to indulge in sustainable fashion . In this form of fashion, products are made keeping the environment in mind, in such a manner that least damage is caused to the planet’s resources. As a customer, you should buy from brands that are sensitive towards how they manufacture their fashion products. There are certain things that can be checked to ensure that you shop from an environmentally responsible brand, so that...